New Jersey COVID-19 Vaccine Distribution Toolkit
This kit is designed to help healthcare and frontline workers communicate about the vaccine. These messages can be used internally as well as externally with patients, family, and community members.
Contents
Hospital Leader Rounding Guide
Key messages and proof points for leaders conducting rounds, and communicating with team members during meetings.
Social Media Toolkit
Pre-drafted and DoH approved posts for Twitter, Facebook, and Instagram you can download and customize.
Infographics and Videos
Digital media for use in public areas throughout the hospital, dental clinic, facility, etc. Can also be shared online.
Information and FAQs
Messages that are transparent, factually accurate, scientifically sound, and culturally sensitive for managers and partners.
Rounding Communication Guide
This toolkit is focused on “leader rounding,” aka “administrative rounding.” These materials will enhance a Rounding Leader’s confidence and communication skills to impart essential information and understanding that effectively advances “vaccine-hesitant” and "historically-aware" workers through their decision journey. The guide contains:
- Rounding Communication Checklist
- Key Messages
- Conversation Starters
- Sample Email Messages
General Information and FAQs
Healthcare professionals play a crucial role in discussing the vaccine with patients and the public. This kit contains messaging guides and information for general healthcare employees and staff.
- General FAQs
- Digital Resource Kit
- In Market Communication Materials
Infographics and Videos
These infographics and videos are factual and easy to understand. They are recommended for your own learning as well as posting internally and externally.
Be certain to subscribe to DOH's YouTube channel for additional videos to share.
Nurse Janine Llamzon - Stresses the importance for healthcare workers to get the vaccine.
Dr. Charles Farmer urges healthcare workers to get the COVID-19 vaccine.
Dr. Shereef Elnahal - Healthcare workers should get the COVID-19 vaccine.
Dr. Tamara Green - A doctor's experience getting vaccinated.
Dr. Harold LaRoche - A doctor's experience as a COVID-19 survivor.
Dr. Tamara Green - A doctor's experience getting vaccinated.
Dr. Amesika Nyaku - How safe, effective COVID-19 vaccines were developed quickly.
Dr. James Pruden - The Danger of Not Getting Vaccinated.
Dr. Harold LaRoche - A Message to Haitian Community in NJ About the Vaccination (Creole)
Dr. Amesika Nyaku - The COVID-19 vaccine cannot give you HIV or make you sterile.
Dr. Harold LaRoche - Message to the Haitian community about vaccination.
Dr. James Pruden had COVID-19 and urges healthcare workers to get vaccinated.
Nurse Janine Llamzon - Stresses the importance for healthcare workers to get the vaccine (Tagalog)
Dr. Juan Rojas - Let's get vaccinated (Spanish)
Social Media Toolkit
We hope you will spread the word about New Jersey’s COVID-19 vaccination process on your social channels! These DOH approved posts and graphics will help you share accurate information about the vaccine with your audience. Feel free to edit the social copy to better suit your voice. Be sure to include the hastag #NJCOVID in your comments.